An Appfigures alternative that also sees inside your app
Apparent is analytics for iOS and Android apps that tells you how each app is doing in plain words. Like Appfigures, it reads your App Store Connect and Google Play numbers for all your apps at once. Unlike it, Apparent also records what people do in the app and ties RevenueCat buyers to it. Appfigures goes much further on the store side: rankings, keywords, ASO and estimates for apps that aren't yours.
The short version
Pick Apparent if
- You want downloads and sales next to what people actually do in your app
- You use RevenueCat and want to know what buyers did before paying
- You'd rather read a few sentences than scan reports
Pick Appfigures if
- You work on ASO every week: keywords, rankings and featured spots
- You want estimates for competitors' downloads and revenue
- You only need store numbers, not in-app use
Apparent and Appfigures, side by side
| Topic | Apparent | Appfigures |
|---|---|---|
| Made for | iOS and Android apps, and the people who make them | App makers, marketers and analysts who live in the stores |
| How you read it | A few sentences in plain words first, then the numbers behind them | Reports and dashboards across your apps |
| Downloads, ratings and reviews | Built in, from App Store Connect and Google Play | Yes, in depth |
| Sales and subscriptions | Built in, from RevenueCat and the stores | Store sales and connected sources |
| Several apps | All on one page, with one sentence for all of them | Yes, all your apps together |
| What people do in the app | Opens, screens, actions, purchases and crashes, from Apparent's SDK | Not a focus |
| Rankings, keywords, ASO | Not included | Yes, in depth |
| Competitor estimates | Not included | Yes |
| Good news as it happens | Built in: first sale in a new country, best day, milestones, new reviews | Reports and alerts by email |
| Setup | SDK for Expo and React Native, then connect your stores and RevenueCat | Connect your developer accounts |
| Price | Free during the beta | Paid plans; some tools free |
| Availability | Private beta: join the waitlist | Available now |
Something out of date about Appfigures? Tell us at hello@apparent.fyi and we'll fix it.
Where they overlap
Both read your App Store Connect and Google Play accounts, put all your apps in one place, and show downloads, sales, ratings and reviews.
Where Apparent is different
- It sees inside your app: opens, screens, actions and crashes from Apparent's SDK, next to the store numbers.
- RevenueCat buyers are tied to what they did in the app and to the ad campaign that brought them.
- It reads like a story: a few sentences about how each app did, then the numbers.
- Apple Ads and Google Ads campaigns sit on the same chart as your downloads, with whether they paid back.
Where Appfigures goes further
- Rankings, keywords and ASO tools for growing in the stores.
- Estimates of downloads and revenue for any app, not only yours.
- Years of store history and market data across categories.
Using it next to Appfigures
Many app makers keep Appfigures for ASO and keywords. Connect your stores and RevenueCat to Apparent and add its SDK, and read how people use the app next to how the stores bring them in.
Questions
Is Apparent an Appfigures alternative?
For seeing how your own apps do, yes, with in-app use added. It doesn't do ASO, rankings or competitor estimates.
Does Apparent track keyword rankings?
No. It reads where downloads came from, like App Store search, and Apple Ads keywords if you run them.
Does Apparent work with Expo and React Native?
Yes. The SDK is made for Expo and React Native apps.
What does Apparent cost?
Nothing while it's in beta.