An Amplitude alternative made for mobile apps
Apparent is analytics for iOS and Android apps that tells you how each app is doing in plain words. It puts App Store and Google Play downloads, RevenueCat sales and what people do in your app on one page, for all your apps at once. Amplitude is a full digital analytics platform for product and growth teams. If you're a small team or a solo maker with apps, Apparent gives you the answers without the setup.
The short version
Pick Apparent if
- You make iOS or Android apps and don't have an analytics team
- You want store downloads, reviews and RevenueCat money next to what people do
- You'd rather read a sentence than build a chart
Pick Amplitude if
- A product or growth team builds behavioural cohorts and journeys every week
- You want experiments, feature flags and session replay in the same place
- You analyse web and mobile together at company scale
Apparent and Amplitude, side by side
| Topic | Apparent | Amplitude |
|---|---|---|
| Made for | iOS and Android apps, and the people who make them | Product and growth teams at growing companies |
| How you read it | A few sentences in plain words first, then the numbers behind them | Charts and dashboards you build, plus templates |
| Downloads, ratings and reviews | Built in, from App Store Connect and Google Play | Not a focus |
| Sales and subscriptions | Built in, from RevenueCat and the stores | Through integrations, for example RevenueCat sending events |
| Several apps | All on one page, with one sentence for all of them | Usually one project per product |
| What people do in the app | Opens, screens, actions, purchases and crashes, from Apparent's SDK | Yes, in depth |
| Funnels, cohorts, retention | The journey from store to sale and who comes back, in plain words. No custom report builder | Yes, very flexible, with behavioural cohorts and journeys |
| Session replay, flags, experiments | Not included | Yes |
| Good news as it happens | Built in: first sale in a new country, best day, milestones, new reviews | Alerts and anomaly detection you set up |
| Setup | SDK for Expo and React Native, then connect your stores and RevenueCat | SDKs for web, iOS, Android, React Native and more; you plan the events |
| Price | Free during the beta | Free starter plan, then paid plans |
| Availability | Private beta: join the waitlist | Available now |
Something out of date about Amplitude? Tell us at hello@apparent.fyi and we'll fix it.
Where they overlap
Both record what people do in your app, show daily use, retention and the path to a purchase, and work for iOS and Android.
Where Apparent is different
- It's made only for apps: downloads, ratings and reviews from App Store Connect and Google Play, and money from RevenueCat, next to what people do.
- There's nothing to build. Each app gets a page that starts with a few sentences about how it did.
- All your apps sit on one page, with one sentence for all of them together.
- Good news arrives as it happens, like a first sale in a new country or your best day ever.
Where Amplitude goes further
- Deep behavioural analysis: cohorts, journeys, impact and attribution, with any breakdown.
- Experiments, feature flags, session replay and guides in one platform.
- Governance and data tools for large teams.
Moving from Amplitude
Add Apparent's SDK and run both side by side. Downloads and sales come in from the stores and RevenueCat right away, so your first look isn't empty, and what people do in the app starts from the day the update is out.
Questions
Is Apparent an Amplitude alternative?
For iOS and Android apps, yes, especially for solo makers and small teams. Apparent answers how your apps are doing in plain words. It doesn't do experiments, feature flags or session replay.
Can I use Apparent next to Amplitude?
Yes. Apparent's numbers don't depend on Amplitude, so you can compare them side by side.
Does Apparent work with Expo and React Native?
Yes. The SDK is made for Expo and React Native apps.
What does Apparent cost?
Nothing while it's in beta.