A Mixpanel alternative made for mobile apps
Apparent is analytics for iOS and Android apps that tells you how each app is doing in plain words. It puts App Store and Google Play downloads, RevenueCat sales and what people do in your app on one page, for all your apps at once. Mixpanel is a powerful, general product analytics tool for web and mobile teams. If you make apps and want answers without building reports, Apparent is the simpler fit.
The short version
Pick Apparent if
- You make iOS or Android apps, maybe several, and want to know how they're doing in a minute
- You want downloads, reviews and money next to what people do, without wiring them in yourself
- You'd rather read a sentence than build a funnel
Pick Mixpanel if
- You analyse a web product and apps together, with one identity across both
- Your team builds custom funnels, flows and cohorts every week
- You need session replay or experiments in the same tool
Apparent and Mixpanel, side by side
| Topic | Apparent | Mixpanel |
|---|---|---|
| Made for | iOS and Android apps, and the people who make them | Product teams on web and mobile |
| How you read it | A few sentences in plain words first, then the numbers behind them | Reports you build from events: insights, funnels, flows, retention |
| Downloads, ratings and reviews | Built in, from App Store Connect and Google Play | Not a focus; you'd send store data in yourself |
| Sales and subscriptions | Built in, from RevenueCat and the stores | Through integrations, for example RevenueCat sending events |
| Several apps | All on one page, with one sentence for all of them | Usually one project per app |
| What people do in the app | Opens, screens, actions, purchases and crashes, from Apparent's SDK | Yes, in depth, across web and mobile |
| Funnels, cohorts, retention | The journey from store to sale and who comes back, in plain words. No custom report builder | Yes, very flexible |
| Session replay and experiments | Not included | Yes |
| Good news as it happens | Built in: first sale in a new country, best day, milestones, new reviews | Alerts on metrics you set up |
| Setup | SDK for Expo and React Native, then connect your stores and RevenueCat | SDKs for web, iOS, Android and more; you plan the events |
| Price | Free during the beta | Free plan, then paid by usage |
| Availability | Private beta: join the waitlist | Available now |
Something out of date about Mixpanel? Tell us at hello@apparent.fyi and we'll fix it.
Where they overlap
Both record what people do inside your app as events, show how many people use it each day, and tell you who comes back. Both work for iOS and Android.
Where Apparent is different
- It's made only for apps. Downloads, ratings and reviews come straight from App Store Connect and Google Play, and money from RevenueCat, next to what people do in the app.
- It reads like a story: "2,431 people downloaded Fern in the last 30 days, 5× more than the 30 days before." The numbers sit under the sentence.
- All your apps sit on one page, with one sentence for all of them together.
- Good news arrives as it happens: a first sale in a new country, your best day ever, a new five-star review.
- Each source can be read on its own or together, and someone two sources both saw is counted once.
Where Mixpanel goes further
- Deep, flexible analysis: funnels, flows, cohorts and retention with any breakdown you can think of.
- Web and mobile in one place, with one identity across both.
- Session replay and experiments, plus the permissions and governance large teams need.
Switching from Mixpanel
Apparent brings in your Mixpanel events, so your charts start where they left off. Run both while your app update with Apparent's SDK rolls out: someone both tools saw is counted once, and you can compare them source by source.
Questions
Is Apparent a Mixpanel alternative?
Yes, for iOS and Android apps. Apparent records what people do in your app like Mixpanel does, and adds downloads, reviews and sales from the stores and RevenueCat, all in plain words.
Can I bring my Mixpanel data?
Yes. Apparent imports your Mixpanel events, so your history comes along. You can run both side by side while you switch.
Does Apparent work with Expo and React Native?
Yes. The SDK is made for Expo and React Native apps and takes a few lines to add.
What does Apparent cost?
Nothing while it's in beta. Pricing comes later, and you'll hear about it before anything changes.