Google Ads installs, checked against Google Play
Google Ads reports the installs it believes its App campaigns drove. Apparent puts them next to Google Play's installs and the new people your app actually saw, so you know when Google's number holds up and when it doesn't.
What you can answer with both
- Does Google's install count match reality?
- "Google says 34 installs, the app saw 21 new Android people", side by side each day.
- Did the campaign move Play installs at all?
- Campaign days are marked on the Google Play installs chart.
- Which countries did the money go to?
- Spend and installs per country, next to Play installs from those countries.
How it reads on your page
Fernfrom
Google says 34 installs on Friday; Fern saw 21 new Android people.
- Your App campaign spent $42 this week, mostly in Brazil.
- Play installs rose 30% on the days the campaign ran.
What Apparent reads from each
- Google AdsSpend · Installs · Taps and views · Today, hour by hour
- Google PlayInstalls · Sales · Ratings and reviews · Crashes and freezes
Connect each once. Either can be read on its own or together, and nothing is counted twice.
Questions
Why would Google count more installs than my app sees?
Google counts its own conversions, which can include people who never open the app. Apparent shows both and flags a big gap.
Does it work with iOS App campaigns?
Yes. Each campaign is matched to the app it promotes, on either store.
What does it cost?
Nothing while Apparent is in beta.