Privacy-first analytics for mobile apps
Know how your app is doing without knowing who your users are. Apparent records what happens in the app, not who the person is.
What that means
- No advertising id, no ATT prompt.
- No IP address kept.
- Your numbers sit on a server in the EU (Germany).
- Never sold or shared, never used to train anything.
- Leave, and everything is deleted within 30 days, backups included.
Store forms, filled in
- App Store privacy labels: product interaction, a device id the SDK makes, crash data, coarse location. For analytics, not tracking.
- Google Play Data safety: device ids, app interactions, crash logs. Collected, not shared, encrypted in transit.
- Each SDK's docs page lists the exact rows.

Questions
Is Apparent GDPR compliant?
It's built to collect as little as it can, keeps data in the EU, and its Terms cover processing your users' data for you. Whether you need consent depends on your app; ask your own adviser.
Where is the data stored?
On Apparent's own server at Hetzner in Germany.
Can people opt out?
Yes. Each SDK has optOut(), and it's remembered.
Also read
- App analytics for solo developers
- Analytics for apps you built with AI
- Add analytics to your app with an AI coding agent
- An MCP server for your app's analytics
- The best analytics for your first app
- Expo analytics, without a native build
- App analytics without the ATT prompt
- SDKs for iOS, Android, React Native and Flutter
- Apparent compared with Mixpanel, PostHog, Amplitude and Firebase