Ad money and subscription money, as one number
Apps that show ads and sell a subscription earn in two places that never meet. Apparent adds AdMob's earnings to RevenueCat's sales, so each app has one number for what it made, and the story says how much came from each.
What you can answer with both
- What did my app make, all in?
- AdMob earnings and RevenueCat sales together, in US dollars.
- Are ads or subscriptions growing?
- Both on one chart, so you see which one carries the month.
- Did a paywall change cost ad money?
- Sales and ad earnings on one timeline around the release.
How it reads on your page
Fernfrom
Fern made $96 this month: $71 from Fern Plus and $25 from ads.
- Ad money is flat; subscriptions are up 18%.
- Rewarded ads earn the most: 3 in every 5 ad dollars.
What Apparent reads from each
- AdMobEarnings · Countries · Formats · Fill
- RevenueCatSales as they happen · Money · Who paid · History
Connect each once. Either can be read on its own or together, and nothing is counted twice.
Questions
Can I see ads and sales apart?
Yes. The total splits into each, and either source can be read on its own.
Are AdMob numbers final?
They're AdMob's estimates, which settle over the following weeks; Apparent reads recent days again as they do.
What does it cost?
Nothing while Apparent is in beta.