AdMob earnings, counted with everything else you make
If your app shows ads and sells subscriptions, your money lives in two places. Apparent reads what AdMob earns and adds it to your sales, so one number says what each app made, and the story says where it came from.
What Apparent reads from AdMob
- Earnings
- AdMob's estimated earnings per app and day, turned into US dollars.
- Countries
- Earnings, impressions and clicks per country.
- Formats
- Which formats earn: banner, full screen, rewarded, native and app open.
- Fill
- Ad requests and how many were filled, so an empty day isn't a mystery.
How it reads on your page
FernfromFern made $96 this month: $71 from Fern Plus and $25 from ads.
- Rewarded ads earn the most: 3 in every 5 ad dollars.
- Ad money dropped on Tuesday because fewer requests were filled, not because fewer people came.
Connecting AdMob
- Sign in with Google and pick your AdMob account. AdMob has no API keys, so Apparent asks for read access only.
- Match each AdMob app to your app in Apparent.
- Apparent reads your past months once, then each day's numbers as AdMob publishes them.
How fresh the numbers are
AdMob's numbers are estimates that keep settling for weeks, so Apparent reads the last 35 days again every time.
What AdMob still does
AdMob stays where you create ad units, run mediation and get paid. Its payment reports are the final numbers. Apparent only reads.
Questions
Can I see ad money and subscription money together?
Yes. Apparent counts AdMob earnings together with RevenueCat and store sales, and can show either on its own.
Are AdMob numbers exact?
They're AdMob's estimates, which can change a little until AdMob finalises them each month.
Can Apparent change my ad units?
No. It reads reports only.
What does it cost?
Nothing while Apparent is in beta.