What people did in your app before they paid
Mixpanel has what people do in your app. RevenueCat has who paid. Apparent reads both and ties them to the same person, so you can see what buyers did first, how soon, and after how many visits.
What you can answer with both
- What did buyers do before paying?
- The actions and screens of people who paid, from Mixpanel, tied to their RevenueCat purchase.
- How soon do people pay?
- Days and visits from first open to first purchase.
- What do buyers have in common?
- The action most buyers did before buying, and how many times on average.
How it reads on your page
Fernfrom
Most buyers added plants before paying, 6 on average.
- Buyers paid on their 3rd visit, usually 2 days after first opening Fern.
- 1 in 3 people who tried Fern Plus for free went on to pay.
What Apparent reads from each
- RevenueCatSales as they happen · Money · Who paid · History
- MixpanelEvents · History · Today · One person, once
Connect each once. Either can be read on its own or together, and nothing is counted twice.
Questions
How are the same people matched?
By the user id your app gives both Mixpanel and RevenueCat.
Do I have to keep Mixpanel?
No. Apparent's own SDK records the same things; you can run both while you switch and someone both saw is counted once.
What does it cost?
Nothing while Apparent is in beta.