Did your Apple Ads pay back?
Apple Ads tells you what a campaign cost and how many installs it got. RevenueCat knows who paid. Together they answer the only question that matters for an ad: did it earn back what it cost? Apparent counts what people tied to each campaign paid, and says so plainly.
What you can answer with both
- Did this campaign pay back?
- What people tied to the campaign paid, against what it cost so far, as "Ads paid back 64% of what they cost".
- When did the first buyer come?
- Apparent marks a campaign's first buyer when it happens.
- Which campaign brings buyers, not just installs?
- Buyers and money per campaign next to its spend and installs.
How it reads on your page
Fernfrom
Ads paid back 64% of what they cost so far: $58 spent, 4 buyers tied to the campaign.
- First buyer from "Fern search": someone in the US paid 3 days after installing.
- "Fern search" brought most installs; "Competitors" brought most buyers.
What Apparent reads from each
- Apple AdsSpend · Installs · Keywords · Changes · History
- RevenueCatSales as they happen · Money · Who paid · History
Connect each once. Either can be read on its own or together, and nothing is counted twice.
Questions
How are buyers tied to a campaign?
RevenueCat records the Apple Ads campaign for each customer when your app collects Apple's attribution token. Apparent reads that; people with no campaign aren't guessed.
What if most installs can't be tied?
Then Apparent says the number isn't exact, instead of showing zero buyers as if it were known.
What does it cost?
Nothing while Apparent is in beta.