Mixpanel vs Amplitude
Mixpanel and Amplitude are the two best-known product analytics tools, and closer than most comparisons admit: both record events, both build funnels, retention and cohorts, both have free plans priced by events, session replay and experiments. The differences are in emphasis. Mixpanel is known for quick reports anyone on the team can build; Amplitude has grown into a wider platform around experiments and the data warehouse.
The short version
Pick Mixpanel if
- You want reports anyone on the team can build in a few clicks
- Your app fits in 1M events a month, or you want simple pricing by events
- You want warehouse connectors without moving your analytics into the warehouse
Pick Amplitude if
- You want a bigger free plan: 2M events a month
- Experiments, feature flags and in-product guides should live with the analytics
- Your data lives in Snowflake and you'd like analytics to read it there
Mixpanel and Amplitude, side by side
| Topic | Mixpanel | Amplitude |
|---|---|---|
| Free plan | Up to 1M events a month | Up to 2M events a month |
| Paid plans | Priced by events (Growth), then Enterprise | Plus, Growth and Enterprise, priced by events |
| Session replay on the free plan | 10K replays a month | 10K replays a month |
| Experiments | On every plan, counted by people exposed | 1 active experiment on the free plan, more on paid ones |
| Data warehouse | Warehouse connectors on paid plans | Syncs with Snowflake, BigQuery and Databricks; can run inside Snowflake |
| Store downloads and reviews | Not a focus | Not a focus |
Checked on 26 October 2026 against Mixpanel pricing, Amplitude pricing, Snowflake-native Amplitude. Something out of date? Tell us at hello@apparent.fyi and we'll fix it.
Where they overlap
Both record events from web and mobile apps, build funnels, retention and cohorts with any breakdown, have session replay and experiments, and start free with plans priced by events.
Where Mixpanel goes further
- Reports are quick to build, so more of the team uses them.
- Experiments on every plan.
Where Amplitude goes further
- A bigger free plan.
- More around the analytics: experiments, feature flags, guides and surveys.
- Can run on your Snowflake data directly.
Where Apparent fits
If you make iOS or Android apps on your own or in a small team and would rather read a sentence than build a report, Apparent may fit better than either: who is in your app right now and what they do, from its own SDK, plus reviews and sales from App Store Connect, Google Play and RevenueCat if you connect them, with all your apps on one page. It doesn't build custom reports; if your team needs them, pick Mixpanel or Amplitude.
Questions
Is Mixpanel or Amplitude cheaper?
Both start free and are priced by events. Amplitude's free plan is larger (2M events a month against Mixpanel's 1M, October 2026); above that it depends on your volume, so price both with your own numbers.
Do both have session replay?
Yes, both include 10,000 replays a month on their free plans.
Which is better for a mobile app?
Both have SDKs for iOS, Android, React Native and Flutter. Pick by how your team works: quick self-serve reports (Mixpanel) or a wider platform with experiments and the warehouse (Amplitude).
Can I move from one to the other?
Yes. Both import and export raw events, and many teams run both for a while.
What does Apparent cost?
Plans start at $10 a month, with 14 days free and no card.