Billing issues

A billing issue is a renewal that failed because the payment didn't go through, often because a card expired.

Also called Billing retry, Grace period, Involuntary churn.

In plain words

3 renewals failed to pay this week; 2 were recovered.

How Apparent would say it about Fern, an example app in the live demo.

Good to know

People who hit a billing issue didn't choose to leave. Both stores keep trying the payment for a while; Apple keeps retrying for up to 60 days.

You can switch on a grace period in App Store Connect and the Play Console, so people keep access while the store retries. More payments recover when people aren't locked out.

A gentle message in your app asking people to update their payment details recovers more of them.

Where the number comes from

RevenueCat, or the stores' server notifications.

Related terms

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