Get an alert when your app's downloads or sales drop

Bad news it tells you

• Downloads fell: the last 7 complete store days have 40% or more fewer downloads than the 7 before (from at least 30, so a small app's slow week isn't news). At most every 3 days.
• A new crash or problem: what broke, how many people hit it, and in which version.
• A 1- or 2-star review: the words, the store, and the country (App Store) or phone language (Google Play).
• A refund, each one, as RevenueCat reports it.
• More people stopping at a step: this week's new people get past sign-up, the paywall or another step at least 25% less than the four weeks before.
• Nothing is coming in: your app's events stopped at an hour that was busy on each of the last two days.

Good news too

• Every sale, trial and renewal, within seconds with RevenueCat, with the buyer's country.
• Busy right now: about twice as many people in the app as usual for that hour.
• Best day in 30 days, and milestones: the 10th, 100th, 1,000th download, sale or review.
• New countries, and every 5-star review.

Sales: what's there and what isn't

There's no "sales fell" alert yet. Every sale and refund is its own message, so a quiet stretch is easy to notice, and the email every Monday says last week's downloads and money for each app in a sentence.

Where the alerts go

• Email: a few minutes' worth in one message, so 20 sales are one email, not 20.
• A push to Apparent's phone app instead, when you have it. It's on Google Play now; the iPhone app is on its way.
• Teammates you invite to look get news about their apps by email.

Why it compares weeks, not days

Store numbers arrive late (the App Store's a day or two later, Google Play's up to 5 days later) and a single day swings with weekends and featuring. Comparing whole weeks of complete days catches a real drop without waking you for a quiet Sunday.

Without Apparent

Appfigures sends alerts by email, Slack or push, including downloads and revenue to Slack. RevenueCat can post each purchase event to a Slack channel. Or write a small script that pulls both stores' daily reports and compares weeks.