Uninstalls

Uninstalls, which Apple calls deletions, count how many times people removed your app from their device.

Also called Deletions, App deletions.

In plain words

214 people deleted Fern last week, fewer than the 1,180 who downloaded it.

How Apparent would say it about Fern, an example app in the live demo.

Good to know

Google Play reports uninstalls for every app. Apple reports deletions only for people who agreed to share data with developers, so the number is a sample.

A spike after a release is a warning: something in the update made people give up. A spike after a burst of downloads is normal; some new people always leave.

Uninstalls are only part of churn. Many people stop using an app without deleting it.

Where the number comes from

Google Play Console; App Store Connect App Analytics.

Related terms

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