Monthly recurring revenue (MRR)
Monthly recurring revenue (MRR) is how much your active subscriptions bring in per month, with yearly and weekly plans spread out to a monthly amount.
Also called MRR.
In plain words
Subscriptions bring in $412.80 a month.
How Apparent would say it about Fern, an example app in the live demo.
How it's worked out
For each active subscription: the price turned into a monthly amount (a yearly plan ÷ 12, a weekly plan × 52 ÷ 12). Add them up.
Good to know
MRR is a snapshot of the subscriptions running right now. It's not what you were paid this month: a yearly subscription pays once a year, but adds a twelfth of its price to MRR every month.
It grows when new people subscribe and shrinks when they cancel or their payment fails. It's the clearest single number for whether a subscription app is growing.
Free trials usually aren't counted until they turn into a paid subscription.
Try it with your own numbers: Subscription revenue calculator.
Where the number comes from
RevenueCat, or worked out from the stores' subscription reports.