Product page views
Product page views count how many times people opened your app's page in the store to look at its screenshots, description and reviews.
Also called App Store page views, Store listing visitors.
In plain words
4,120 people looked at Fern's App Store page last week, and 1 in 3 downloaded it.
How Apparent would say it about Fern, an example app in the live demo.
Good to know
A page view means someone was interested enough to tap. What happens next depends on the page: screenshots, the first lines of the description, ratings and price.
Comparing page views with downloads tells you how convincing the page is. If many people visit and few download, change the page. If few visit, the problem is being found.
Google Play calls these store listing visitors.
Where the number comes from
App Store Connect; Google Play Console.